Featured Projects
A selection of communication projects spanning publications, digital content, strategic storytelling, and visual media.
Case Study - Virginia Hops Initiative
A statewide communications project translating research into engaging educational content for growers, researchers, and industry partners.
The challenge
Virginia had a growing craft brewing industry and new small-scale hop growers, but no formal Virginia-specific Extension materials existed to help growers understand production challenges, markets, varieties, yields, or resources.
My role
I identified the communication gap, connected with growers and Old Dominion Hops Cooperative, surveyed breweries and growers, developed annual survey publications, created presentations, authored and co-authored technical resources, trained peers, and helped connect growers with university and industry resources.
Deliverables
Annual grower surveys, technical publications, presentations, conference materials, grower and peer training, social media outreach, stakeholder communications, and original photography.
11 Hops publications
300 Conference attendees
30 Peers trained
4 Major presentations and numerous workshops and seminars
View sample publications:
Hops in Virginia - 2014 Grower Survey - Extension publication translating survey data into an accessible industry report.
Hops Need-to-Know Industry Information- Technical fact sheet for prospective growers.
Weed Control in Hops- Extension publication.
Websites, CMS, Social Media, and Analytics-Informed Outreach
Website management, social media, newsletters, marketing campaigns, presentations, and communication strategy.
Central Virginia Ag Spotlight
Interviewed, photographed, wrote, and published 45 farm and agribusiness feature stories for an award-winning WordPress blog with approximately 50,000 page views.
Squarespace Websites
Built websites for Laura Siegle Photography LLC, IAFF Local 2803, and a NACAA annual meeting event site.
Social Media Management
Managed Facebook and Instagram content for Extension, Hops at Virginia Tech, and Laura Siegle Photography LLC; used analytics to evaluate engagement and refine content choices.
Representative Writing and Content Work
Magazine articles, feature stories, educational publications, newsletters, technical writing, and editorial work.
Tapping the Horse Hay Market - National industry article later republished as an Extension publication.
Monitoring Livestock Vitals - Contributing author and illustration photographer.
The Extension Cord - 200+ weekly newspaper columns on farm, garden, food, and community topics.
Social Media for Ag Agents - National conference presentation for Extension professionals.
Visual Storytelling
A collection of portraits and images showcasing photography designed to illustrate content, inspire connection, and bring messaging to life.
